I’ve made a new logo. I wanted it to be recognizable even when it’s a small size in the etsy shop.
This was my first one I made last year, coinciding with my new glasses.
I enjoyed making it using my favorite material and trying to show some class with posh glasses and a few orange loops to symbolize my red hair. Recently I decided it was too busy and since I’d like to get a stamp for my leather work and for a business card I wanted a logo which was simplified.
I went to Pinterest and searched logos. There is so much to see, I found the psychology of colours in logos pretty interesting. Though I didn’t use it when making my own, I don’t know why. Here is a great infographic by http://www.musedesigns.ca.
The fashion for creative kinds of businesses seem to be this type
All these are available from http://www.creativemarket.com.
I love these but I wanted something that I could stamp on leather so next I asked https://www.facebook.com/Sorelladesignsuk/ to make me one since I had seen logos she had done for other small companies and loved them. In the end she made me a smart simple logo. This is it –
I think it is very urban chic unisex and elegant, which is just what I asked for. I really like it but… Unfortunately when I put it as my logo on my etsy shop it didn’t really show up well in the small box. It didn’t look like a recognizable symbol when it was small.
And finally I played around with the app Canva and came up with my own, what do you think? I hope it is simple, clear and recognizable when tiny. I tried to get the heart to be tan leather colour since I’m working with leather so much recently. I was going for an image that was neither very masculine nor feminine since I’m working on accessories for men too.
Do you have a logo you love?
I have to say the Diet Coke logo is my favorite since I love the drink! And of course, I wish I was drinking it on the beach in the photo by diet coke.com
Have a great day!
Kim Montero, Life 
Interestingly informative post with the psychological use of colors 😉
In my opinion, the logo designed by Sorella Designs looks great and fits an online e-store perfectly- Reminds me of “Mr Porter” and “Net-a-Porter” for some reason. Likely due to the simplicity lol.
The second one created via Canvas, it’s simple and has more going on in terms of color usage. Might not fit with the theme that you got on your blog though- Considering that it’s mostly white (What I’m seeing) and the logo has a black background. Perhaps trying removing the “Square” and turning it into a circular logo instead? So it’ll not look like a “Background” and instead, it’s indeed just a circular logo. Hope you can understand what I’m trying to say here lol.
Though if you are truly looking to giving it a unisex feel? I’d say lose the heart because personally, it made things too feminine for me and it didn’t appeal to me as a man. When I saw the design, it became apparent real fast that the logo was designed to appeal to women which, I think doesn’t sync up with what you have in mind- Appealing to everyone. If you can create something that’ll make me question “Is this logo designed for a man or a woman?”
I think it might help but of course, that’s just my opinion!
Ultimately, it’s your store, your decision on the designs. Choose whichever that makes you happy 😉
Your pal,
Benjamin
http://www.projectbiy.com
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Hi,
Thanks Benjamin. I hadn’t thought that the logo would make it more appealing for woman, so I think you’ve got a point there. Also the circular logo does look better. I’ve used it a few times now and it is more like a real brand look.
Thanks for your imput!
Have a great day =)
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Npm, glad to have helped! You too bud 😉
Cheers!
Your pal,
Benjamin
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